Fudge – For Head Turning Style
The Australian haircare brand Fudge went from Down Under to conquering the America and the UK – it's a brand that's known throughout the world for its funky edge and fashionable style.
Fudge conquered the fashion world when the haircare line was embraced by a range of celebrities, from Drew Barrymore to Kevin Bacon. The flexibility of Fudge and wide range of hair products for both sexes ensured that the brand fast became a hit. Hair products like Fudge are an increasingly popular way of achieving distinct, stylish and innovative looks. Last season when the bohemian chic look was in, the hot Fudge product was the Fudge Reform styling paste. Fudge's dedicated styling lab produced the hairstyling tool to fit effortlessly with the latest fashion trends, explaining why the brand is so successful worldwide. The Fudge Reform paste highlights texture to create a lived-in look, working its magic on any kind of hair style or type, on wet or dry hair. Fudge's ability to define and reshape hair, adding shine and texture is why the Australian product is such a hit in the UK.
Fudge – Aussie Power
The Australians know a thing or two about taming unruly manes. The climate of the country with the scorching summers, combined with the beach-lifestyle, means haircare is a huge issue for the Aussies. And us Brits are taking advantage of the luxurious haircare products Fudge have created. The Fudge line includes shampoos and conditioners as well as texturing products designed to add lift to limp hair. And Fudge has been a commercial hit, in 2002 the company behind Fudge, the Sabre Group, announced an annual sales revenue of $58.9 million – a figure they planned to double. Fudge has gone from strength to strength thanks to the likes of Robbie Williams, David Beckham and Pink embracing Fudge products.
Fudge Get Creative
Fudge continues to tap into the male market with increasing success and creative marketing. In 2007, Fudge launched a package designed to be 'the ultimate solution to a fun-filled night out'. Fudge teamed up with Mates condoms to launch the travel hair care kit that would be essential part of party preparations. The message the Fudge over-night kits conveyed were "Do It In Style – get the look with Fudge, give off the right image with a condom."
Buy Fudge at Bodycare2000
If you're looking for top brand names such as Fudge, Tigi, Decleor, Paul Mitchell, and Dermalogica, then Bodycare2000 is sure to have the right product for you. With vast ranges at great prices, there has never been a better time to buy from a reputable company that prides itself on being family-run. Be sure to browse our website now and take a look at the products we have on offer. When you're ready to place an order, simply order online or call 08702 364123.
