Paul Mitchell – Caring for Your Hair and World Welfare
Increasingly, consumers are not just opting for the best beauty products, they are shopping with their conscience too, which is why Paul Mitchell is such a success.
There's an image when it comes to fashion and beauty – that the industry is vain and ecologically destructive. Perhaps the industry is still scarred somewhat by the animal testing that was once common in the name of beauty. But times have changed. Paul Mitchell however, has always been a product that wears its heart on its sleeve. The Paul Mitchell company takes great pride in putting its ethical and philanthropic work at the forefront of the business.
Paul Mitchell – A Caring Product
On the official Paul Mitchell website, the hair care company states it aims not only to help "Americans look beautiful" (Paul Mitchell is an American product), but to help America and the world, "heal, grow and prosper." Paul Mitchell as a company has given contributions of millions of dollars to a variety of causes and charities, including education, the environment, medical care, social welfare, education and the arts.
The CEO of Paul Mitchell, John Paul DeJoria has a motto for his company: "Success Unshared is Failure". Which explains why the Paul Mitchell company is so committed to giving back to society. For those who want to not just care for their hair, but care for the world around them, Paul Mitchell is an ethical choice.
Paul Mitchell Projects
Just one of the on-going Paul Mitchell projects includes the support it gives to the American Forests charity. Paul Mitchell has long been committed to environmental concerns, and the Paul Mitchell Tea Tree range inspired the haircare brand to support American Forests – the brand has committed funds to plant enough trees through the charity in order to offset all carbon emissions from the Paul Mitchell brand's manufacture and distribution process.
Corporate ethics are certainly the cornerstone of the Paul Mitchell brand. The commitment to make the world a better place is an inspiring one, and it's this belief in making the world a better place for having been there that underlines the Paul Mitchell brand's policy and strategy.
Paul Mitchell: Corporations that Change the World
Paul Mitchell was the first hair care company to oppose animal testing, and they even use solar panels to harness the sun's energy. Its commitment to the environment however isn't the reason it's been such a huge success – that's down to the salon style hair products and professional haircare range the Paul Mitchell brand has consistently delivered. But as CEO John Paul DeJoria says on the official Paul Mitchell website: "Corporations can and should change the world for the better. We have the perspective needed to leave the world a better place for our having been here."
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