Paul Mitchell - The Vision
Paul Mitchell is a major brand in the hairdressing and beauty industry, and the global brand grew from the vision of two friends.
The Paul Mitchell brand began over 28 years ago when two good friends shared a vision. Their dream was to found a company for hairdressers that would offer them the tools for successful hair care. John Paul DeJoria and Paul Mitchell launched a professional hair care system using an entirely new styling method that was set to rock the hairdressing and beauty industry to its core. The styling was hair sculpting, backed up by a their new Paul Mitchell styling product, Hair Sculpting Lotion.
The Paul Mitchell Story
The brand has come along way from being a partnership set up with a loan of just $700. It was originally known as the John Paul Mitchell System, but shortened the name to Paul Mitchell as Paul was the hairdresser of the two. Now the American company has an influence not just on the world of hair and beauty; it's become an influential company across the world, donating multi-million dollar contributions to medical research, educational projects, the arts and the environment. The ethos of the Paul Mitchell brand is rooted in a quote by John Paul DeJoria: "Success Unshared is Failure." The Paul Mitchell brands are now used in salons across the globe and have become a much trusted name in the beauty industry.
From Small Beginnings
The success of the Paul Mitchell brand is partly down to the fact it was built on the convictions of Paul Mitchell and John Paul DeJoria. It was their belief and their perseverance that ensured the Paul Mitchell product grew into a global brand. The official history of the Paul Mitchell brand includes a quote from DeJoria declaring the Paul Mitchell brand should have gone bankrupt dozens of times in the early days. And apparently, the simple black and white design now famously associated with the Paul Mitchell brand was actually a result of these financial hard times – they couldn't afford colour ink!
Paul Mitchell – Big in Beauty
The partners travelled across America demonstrating their products to salons and offering refunds on any unsold products they took. The approach turned Paul Mitchell into one of the fastest growing companies in the hair care industry. Although Paul Mitchell died in the eighties, his business partner DeJoria continued to build the company into one of the biggest in the beauty industry.
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