Wella Hair Products - A brief history...

Wella Hair Products @ Bodycare2000.com

Wella Hair Products the beginning..
1880: wigs and hair pieces are the height of fashion and 25-year old stylist Franz Ströher is at the cutting edge. He sets up his own company and launches Tullemoid Waterproof - a revolutionary new product that makes wigs both secure and waterproof. It's a best-seller!

The 20's..
The war is over and wigs are out. Ströher's sons Karl and Georg start developing products to create permanent waves - and give the company its name: Wella (German for wave).

The 30's..
The perm is top of the fashion agenda and Wella is leading the way. The company invents Wella Junior - the world's first portable perming machine - and sales soar.
Wella focuses on building partnerships with salons and hairdressers. Salons that buy Wella appliances are given hair care products too. The company's full support service is born to help salons flourish continually.

The 40's..
After World War 2, under the GDR, Wella's East German factory and all its patents are seized and declared state-owned.

The 50's..
Business is booming and Wella pioneers an industry revolution with the invention of Koleston Perfect – the first cream colourant that also nourishes the hair. The hairdressing world falls in love with the product and suddenly colour is everywhere.

The 60's..
It's a time of self-expression and experimentation and women change their hairstyle at unprecedented rates. Wella directs the trend with the launch of Wella Privat, a professional line available in salons only. Clients take Wella's expert hair care home with them for the first time and the brand's salon retail business is born.

The 70's..
Wella's passion for innovation sees the launch of Perform, a new perming product allowing hairdressers to create the fabulous Afro looks of era.
System Professional and Wella Balsam become must-have salon products and the brand's For Men range breaks down barriers and marks the emergence of male grooming.

The 80's..
Strong, powerful hair is the story of the decade and Wella sets the scene with its High Hair Professional Styling range.

The 90's..
Wella discovers more new ingredients, including fruit wax, and wins an important award for technical innovation. The company develops the use of keratin to repair damaged hair and continues to focus on products that nourish and protect.
SP Liquid Hair hits the market and becomes another world first.

Wella Hair Products 2000 onwards..
Wella's beauty business booms with the licensing of brands including Trussardi, Mont Blanc, Marc O'Polo, Max Mara and Gerry Weber.
The company expands throughout Asia/Pacific, bringing hair innovation to the four corners of the globe.

2010..
Wella introduces.. Wella Care, Wella Style Dry Line, Wella Style Finish Line & Wella Style Wet Line. These replace Wella High Hair.